NEFFWEAR
Kevin Durant and Neff introduce an underwear collection engineered for optimal comfort to support you through the daily journey of your active lifestyle. In examining the underwear market, we identified a gap between casual underwear & high-performance athletic underwear. By using premium fabrics, an ergonomic front pouch, and three custom inseams we've created the most exceptional undergarments in the market today.
Challenge
Come up with packaging, type, and product for Kevin Durrant that correlates with his branding and reflects neffs fun side
Kevin Durant and Neff introduce an underwear collection engineered for optimal comfort to support you through the daily journey of your active lifestyle. In examining the underwear market, we identified a gap between casual underwear & high-performance athletic underwear. By using premium fabrics, an ergonomic front pouch, and three custom inseams we've created the most exceptional undergarments in the market today.
Challenge
Come up with packaging, type, and product for Kevin Durrant that correlates with his branding and reflects neffs fun side
Execution
Did sketchs of packaging and branding for Neff andKevin Durrant to go over. Went over project with Creative director and merchendiser to select final product. Finished illustration type and packaging in illustrator.
Did sketchs of packaging and branding for Neff andKevin Durrant to go over. Went over project with Creative director and merchendiser to select final product. Finished illustration type and packaging in illustrator.
